A guest blog from Vanco Payments Solutions
Jan Jasmin, SVP, Charitable Giving Evangelist
We often hear or say that God loves a cheerful giver (2 Corinthians 9:7).
Many of us draw satisfaction from simply making a gift, but others are looking for a deeper understanding of what their gifts help the church accomplish. Is there more that church leaders can do to make giving an experience that your congregation goes about cheerfully?
A good place to start is looking at giving from the givers’ perspective. It’s important to them to understand why you need their gifts, and that they can give them in a way that’s familiar and convenient to them. Answering both of those needs can help your members give more often and more generously.
Here are a few simple steps you can take to update your giving program and make it a cheerful experience for your congregation:
Talk openly about money.
You won’t surprise your congregation or make them feel uncomfortable by talking about money. Quite the opposite is true ¾ they want to know how you use their pledges and offerings to make a positive impact through your ministry, and they want to know how much you’ll need so they can plan their giving budgets to help.
Encourage generosity by showing how your church has changed lives.
Let your congregation know what your outreach ministries are doing to help the community. Share their successes and let your members know how much their financial help brought them to fruition.
Summarize your plans for making a positive impact on your community.
It’s not enough to tell your congregation what you’ve done. You also need to share your plans for the future. Your strategy for keeping your church active in the community may be the thing that excites your congregation and leads them to cheerfully contribute.
Do everything you can to make it easy to give.
Your congregation needs multiple ways to respond when you ask them to give. Some members will only give when the plate is passed. A steadily growing number of others almost never carry cash or a checkbook, but always have debit and credit cards and a smartphone. A mix of electronic giving options like online, mobile, text and kiosk will help them respond when they want with the method or methods that they prefer.
Watch what happens next.
Take these steps and keep a close eye on your outcomes. You may be surprised at how cheerfully your congregation responds and by the increase in funding your ministry receives when you empower their generosity.
White paper: How to Create a Sustainable Ministry
Our white paper, Electronic Giving’s Role in Creating a Sustainable Ministry, has tips about creating a successful fundraising strategy for church leaders who want to help their congregations give cheerfully.
At Vanco, we’re committed to making a difference for our clients, and those they serve. We strive to listen, be helpful, earn trust and deliver what’s needed in accordance with the values that define us. If you have questions or would like to learn more about Give+, visit vancopayments.com/giveplus-um, or call us at 800-675-7430.